Tuesday, 20 September 2022

Successful recruitment strategies

The latest official figures released by the Office for National Statistics (ONS) show that the UK's unemployment rate fell to its lowest level since 1974 in the three months to July. The jobless rate fell to 3.6% over the period, although this may change with a future recession.

For many businesses, recruiting employees remains challenging, and we’ve seen some very inventive clients adopting new strategies. For example, some employers are now offering “Wellbeing leave” in addition to the usual holiday package. If you want to recruit, you have to get serious about the process and be on it 365!

There are a number of actions you can take to make your business attractive to new staff. In addition to reviewing your pay and conditions to be as competitive as possible, some things you could do to improve include:

       Tasking recruitment as a permanent process; 

       Regularly asking existing staff, customers and suppliers for introductions;

       Offering incentives for referrals;

       Make sure you are running constant online social media posts and local advertisements;

       Embracing flexibility in hours and location in your business;

       Introducing a “Golden Hello” and loyalty bonuses based on length of service (typically one to three years);

       Advertising testimonials from existing staff;

       Using government initiatives for apprentices;

       Make your company and the job sound as attractive as possible by outlining the position to sound prestigious and challenging - These two factors are big incentives for bright potential candidates;

       When advertising the role, knowing that job satisfaction comes from feeling respected and having the opportunity to learn new things and excel in the face of obstacles; and

       Conveying your business's personality so potential employees get a feel for what it would be like to work for you.

Useful guidance on the procedures for recruitment can be seen in the ACAS guide “Recruiting staff” which can be seen here:  Recruiting staff (acas.org.uk)

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